Feeling nervous about moving home? — with the right knowledge and support, it doesn’t have to be overwhelming. Whether you're upsizing, downsizing, or relocating, this guide walks you through every stage of the selling journey, tailored specifically for Preston homeowners.
1. Is Now a Good Time to Sell in Preston?
Timing can make a difference when it comes to selling. The Preston property market has remained steady, with demand continuing in areas like Penwortham, Fulwood, and Longton. Spring and early summer are traditionally strong seasons, but motivated buyers exist year-round.
Tip: Look at similar homes in your area. If homes like yours are selling quickly, it could be a great time to list.
2. How Much Is My House Worth?
Getting accurate valuations is crucial. Online estimates can be useful for ballpark figures, but a local expert will consider:
- Recent sold homes in your street or postcode
- Market demand in your area
- Unique features like gardens, parking, or extensions
It's important to consider the specifics of the immediate local area, as local factors can significantly influence property values.
You can start with a free online valuation, but we always recommend a professional, in-person visit for a more reliable figure.
3. Do I Need an Estate Agent to Sell?
Technically, no — but most sellers choose expert estate agents. A good agent will:
- Market your home professionally
- Handle viewings
- Negotiate on your behalf
- Guide the sale through to completion
Working with an expert offers numerous benefits, including extensive real estate knowledge and a successful track record, ensuring a seamless experience from initial appraisal to completion.
If you’re unfamiliar with the legal or marketing side of selling, working with an experienced agent often results in a smoother process and a stronger sale price so you will get more for your money.
4. What Costs Are Involved in Selling a House?
Common costs include:
- Estate agent fees (usually a percentage of the final sale)
- Solicitor or conveyancer fees
- Energy Performance Certificate (EPC) – required by law
- Exit fees (if applicable)
- Removals or storage
At Key & Frame, we offer a no sale, no fee approach — meaning you only pay if we sell your home.

5. How Do I Prepare My Home for Sale?
Presentation matters. Buyers often decide within seconds whether a property "feels right." Here's how to make the best impression:
- Declutter and clean thoroughly
- Add fresh touches like plants or lighting
- Tidy up the garden and exterior
- Carry out any small repairs you’ve been putting off
We also help sellers prepare with honest, room-by-room advice.
6. What’s the Best Way to Market a Home Today?
Online exposure is essential. The majority of buyers begin their search on platforms like Rightmove and Zoopla, so high-quality advertising helps your home stand out.
Effective advertising includes:
- Professional photography
- Floorplans and detailed descriptions
- Video tours or drone footage
- Social media campaigns
Homes with video content tend to attract more interest and sell faster — especially with out-of-town buyers moving into Preston.
7. How Are Viewings Handled?
Viewings are where buyers form emotional connections. Whether they're in-person or virtual, it's key to create a warm, welcoming atmosphere.
You can choose to:
- Show the home yourself
- Let your agent handle viewings (most sellers prefer this)
After each viewing, you should receive honest feedback to help you gauge interest.
8. What Happens When I Receive an Offer?
Once an offer is made, you can accept, reject, or negotiate. Your agent will help assess the buyer’s position (e.g., are they in a chain? Cash ready?) to make sure the offer is solid.
Negotiation isn’t just about price — timelines, flexibility, and conditions matter too.
Once you receive an offer, it's crucial to evaluate it carefully. Consider not only the financial aspect but also the buyer's circumstances, such as their financial stability and readiness to proceed. Your estate agent can provide valuable insights into the buyer's background, helping you make an informed decision.
If the offer is below your expectations, don't hesitate to negotiate. Effective negotiation can lead to a mutually beneficial agreement. Discuss factors such as the completion date, any inclusions in the sale, and potential contingencies. Flexibility on both sides can facilitate a smoother transaction.
In some cases, you might receive multiple offers. This is an ideal scenario as it allows you to choose the best offer that aligns with your goals. Your agent can guide you through this journey, ensuring you select the most advantageous offer.
Remember, accepting an offer is just the beginning. The buyer's financial situation, inspections, and legal checks will follow. Stay in close communication with your broker and legal team to ensure a seamless progression from offer acceptance to the final stages of the sale.

9. What Is Exchange and Completion?
After an offer is accepted, solicitors handle legal checks and contracts. When both sides sign and “exchange,” the sale becomes legally binding. Completion — when you hand over keys — usually follows shortly after.
Average Selling Time
Selling a home takes about 5 months on average. However, this timeframe can vary significantly based on several factors. The condition of the property, the current market conditions, and the effectiveness of your marketing strategy all play a role in determining how quickly your home will sell.
Understanding Exchange and Completion in Detail
The exchange of contracts is a pivotal moment in the selling process. It signifies the point at which both the buyer and seller are committed to the transaction. Before reaching this stage, several crucial steps must be completed, including thorough inspections, securing a mortgage, and finalizing all necessary paperwork. During this phase, your solicitor will ensure that all legal aspects are in order, addressing any queries or concerns from the buyer's side.
Once contracts are exchanged, the completion date is set. This is the day when ownership officially transfers from the seller to the buyer. On completion day, the buyer's legal team transfers the remaining purchase funds to the seller's solicitor, and the keys to the property are handed over. It's essential to be prepared for this day, ensuring that all belongings are moved out and the property is in the agreed-upon condition.
Tips for a Smooth Exchange and Completion
- Stay Organized: Keep all documents and correspondence related to the sale in one place. This will help you quickly access any information needed during the exchange process.
- Maintain Clear Communication: Regularly check in with your legal team and estate agent to ensure everything is progressing as planned. Promptly address any issues that arise to avoid delays.
- Plan Your Move: As completion day approaches, make arrangements for moving your belongings to your new home. Consider hiring professional movers to streamline the journey.
- Be Financially Prepared: Ensure that all financial arrangements, such as paying off your existing mortgage and covering any outstanding fees, are in place before completion.
By understanding the intricacies of exchange and completion, you can navigate this critical stage with confidence, ensuring a successful and stress-free home sale.
10. What About Buying and Selling at the Same Time?
This is common, and can be tricky to coordinate. The key is clear communication across all parties, including solicitors, brokers, and mortgage providers.
Many sellers start their sale before seriously house-hunting, to put themselves in a stronger position for when they are ready to make their next move.
11. Tips for a Smooth Sale
Selling your home can be a complex quest, but with the right approach, you can ensure it goes smoothly. Here are some essential tips to help you navigate the journey:
- Work with an Expert Agent: Partnering with an experienced estate agent who knows the Preston market inside out can make a world of difference. They can provide invaluable advice on pricing your property competitively and attracting potential suitors after looking at the average value of sold properties.
- Get a Professional Property Valuation: A reputable local estate agent can offer a detailed property appraisal, considering factors like recent house prices in your area, the condition of your home, and unique features. This helps you set a realistic asking price.
- Present Your Property Well: First impressions matter. Ensure your home is clean, decluttered, and well-presented. Small touches like fresh plants or a tidy garden can make a big impact on potential buyers.
- Obtain an Energy Performance Certificate (EPC): An EPC is not only a legal requirement but also provides potential suitors with information about the energy efficiency of your property. It’s a valuable document that can influence their decision.
- Stay in Regular Contact: Keep the lines of communication open with your broker and solicitor. Regular updates and prompt responses can help keep the sale on track and avoid unnecessary delays.
- Be Flexible with Negotiations: Be prepared to negotiate on the asking price and other terms. Flexibility can make your property more attractive and help you close the deal faster.
- Use Online Tools: Leverage online tools to track the progress of your sale and stay informed about the latest property prices in your area. This can help you make informed decisions throughout.
- Verify Potential Buyers: Protect yourself from fraud by verifying the identity and credentials of potential suitors. Your estate agent can assist with this, ensuring that you’re dealing with serious and qualified buyers.
By following these tips, you can streamline the selling experience and increase the chances of a successful sale. Remember, the right preparation and professional support can make all the difference in getting your home sold quickly and efficiently.
Final Thoughts (And How We Can Help)
Selling your home is a journey — but with the right information and support, it doesn’t have to be stressful. Whether you’re ready to move or just exploring options, we’re here to guide you through it all.
At Key & Frame, our expert team combine local knowledge with modern marketing services, from video tours to WhatsApp updates — helping sellers across Preston move with confidence. We manage various aspects of the property sales process, ensuring a smooth and successful experience.
Accurate valuations are crucial in the journey of buying and selling properties. At Key & Frame, we emphasize the importance of precise valuations to help you make informed decisions and achieve the best possible outcome.
Call us: 01772 289064
Email: info@keyandframe.co.uk